If you have launched your business, you have already demonstrated the passion you have for your brand, and that you are ready to start creating an impact on the market with your new business. But the million-dollar question is:
Where should you start?
There are many different ways to stamp a positive social impact with your brand. But before we look at the bigger picture, let’s start with our home. And by saying home, we mean your organisation. Here are the 3 ways to make an impact inside the organisation.
Have a full understanding of what you really want.
Do you have to have a clear picture of what your purpose is? Is it something aligned to your personal values? Are you comfortable with the purpose of the brand? Is it something that you will still want to do even when times get tough? If your business doesn’t align with your values, or you aren’t comfortable with it, or you don’t see yourself doing it into the future, then you need to review why you have taken this big step. Take a day for yourself to really think about of what you want. Working on something that aligns with your purpose and personal values is so important. Remember that an impactful business doesn’t just happen overnight. You’ll need to make a commitment to your brand for the long haul, and to make it through the hard times.
“Efforts and courage are not enough without purpose and direction.”
– John F. Kennedy
Create a positive and open environment.
Communication is a critical hurdle and a hugely important job. Even if you have an amazing vision for your business, but you don’t know how to articulate those bright ideas, nothing will happen. It is critical for you to be able to clearly explain your business goals and how you plan to accomplish them in order to motivate a team around and to grow a loyal customer base. You need to tie your message to your company’s mission and take time to clearly explain not just the “what” but also the “why” behind it.
Be flexible with you approach to different people because not everybody is driven by the same things. When you are talking to your people, it should include the company mission, to show the bigger picture and reason why you’re doing it. It should also be linked to attainable and measurable goals to track your progress.
When you ‘are done talking’, it’s time to listen. When you make time to listen to someone, you are showing that you respect, acknowledge, and value them and their work. Whether it’s your manager, your colleagues, or your subordinates, giving them attention can help build a relationship with your team.
“Communication – the human connection – is the key to personal and career success.”
― Paul J. Meyer
Be relentless and be bold.
Not everything you envisioned will work right when you start your business. There are times that you will fail, but no matter how tough it gets, be relentless and stay focused if you want to achieve your mission. If you push yourself to your limits, you will go further than you ever imagined, and you’ll make more of an impact in the world that you thought was possible.
Never let others dictate the future of your business, or that your idea is impossible just because no one has done it before. The bigger your dream, the bigger the impact you will have when you are successful. Show them that you are willing to roll up your sleeves and do whatever it takes to get the job done.
Let your team know that you are in it with them. Empower them by asking them to take on more responsibility with difficult tasks, or to take on jobs that they think might beneath their capabilities. Show them the positive effects of stepping out of comfort zones. As a team, you have to be fearless and confident in each other’s abilities and believe in your products and services.
“Greatness makes you a legend; being the best makes you an icon. If you want to be great, deliver the unexpected. If you want to be the best, deliver a miracle.”
― Tim S. Grover
Would you like more assistance? Contact us today so we could provide you with structured guidance on how you could create an impact with your business.