Did you know that the biggest contribution of consumers in choosing a specific brand or product is the visual appearance? Incredible isn’t it! So if you are in the process of starting your own business, this article is for you!
Choosing the right colour for your logo is a major step in the process. Based on research and studies, colours can impact a customer’s perception of your brand. Knowing the goals of your brand, and how you want your target audience to feel, helps you narrow down the colours for your brand. Colour is a huge topic and there are so many lessons out there that cover this like psychological aspects behind colours, choosing colours according to the colour wheel, and a lot more.
To jump-start, you have to do an in-depth exploration of your brand. For instance, what do you really want your brand to say about you? What do you really want to be known for? How do you want people to see your brand? What should come to mind when someone comes across your brand? You have to keep these questions in mind in order for you to come up with the colour that would fit your logo. You can start with words or phrases that will allow you to think about your brand from a different perspective.
Start listing down maybe five or six words that best describe your brand. Now, we must start with words because words can help provide perception of what we are actually searching for when it comes to finding colours or textures that can help form your brand logo. If you are having a hard time to think of words that associate with your brand, you can definitely start searching online. Try to search for lists of brand building words, or look for adjectives that would describe your brand. Choose your top five words that resonate with you and your brand.
The next step requires a lot of research. There is a lot of platforms to choose from for different parts of the creative inspiration process. The top one on the list is Pinterest. Remember the five words that you listed down? Use those keywords to research, and from there you would be able to see different colour palettes, like the soft palettes, vibrant, modern, romantic, and a lot more. Just by doing research, you would be able to find different images that resonate with your brand vision, and can inspire you to get started with your logo.
Narrow down the images you have collected from your research. Pick at least your top five favourites and bring those images to your preferred design program. Some of the most common programs used for designing a logo, is Adobe Photoshop, InDesign Illustrator, Canva, or whatever tool you are comfortable using. Make sure the tool that you are using has a colour picker feature, so you can pinpoint colours and pull their colour value. You will then realise that a colour picker tool can make your life so much easier. The colour picker feature gives you the capability to develop a colour palette based on the photos you have chosen. You can make adjustments that can satisfy your need in creating your logo like the brightness, hue, and saturation.
Creating a logo for your brand will really take some time. You can do testing first, and if you are not satisfied with the result, you can always create a new one. Do not worry if you start with too many colours, because you can still mix and match and modify them later. Start with base colours, followed by some highlight or ‘action’ colours – something a little brighter and has more energy. Lastly, choose some grounding colours and these are generally lighter and softer in tone and these colours can help complement your logo.
You can get creative in designing your logo. It is important to make time to have some fun and play with the colours as you want this to come from your inspiration for the brand. Don’t feel like you have to use all the colours you have chosen. You do not really have to use the solid colour, as you can pull some textures in, use colour blocks, colour overlays and gradients, or just work on how you would use the colours you chose. Finally, it’s time to establish and start to experiment and see what you can come up with.